FUD

Fear, Uncertainty, and Doubt: the Real Cyber Attack on the Truth [UPDATE]

[photo: cdrummbks via Flickr]

[UPDATE - see end of article.]

One weaselly senator–with long-identified agendas and a pathetically thin understanding of technology–takes to the microphone. Suddenly, by virtue of wrapping his senatorial lips around a few scary words on topics about which he knows little, we citizens are supposed to quake in fear and plead for salvation.

Screw that noise. This is textbook  “fear, uncertainty, and doubt” — more commonly referred to as FUD in the information technology industry.

Since the 1970s, FUD tactics have used to suppress competition in the computer marketplace, targeting both hardware and software. Roger Irwin explained,

…It is a marketing technique used when a competitor launches a product that is both better than yours and costs less, i.e. your product is no longer competitive. Unable to respond with hard facts, scare-mongering is used via ‘gossip channels’ to cast a shadow of doubt over the competitors offerings and make people think twice before using it.In general it is used by companies with a large market share, and the overall message is ‘Hey, it could be risky going down that road, stick with us and you are with the crowd. Our next soon-to-be-released version will be better than that anyway’. …

FUD has non-technology applications as well; one need only look at product and service brands that encourage doubts about using any product other than their own, in lieu of actually promoting the advantages their product or service might have.

So what’s the FUD about? Senator Joe Lieberman spouted off about cyber attacks in September last year, claiming Iran was behind disruptive efforts targeting U.S. banks.

Right. Uh-huh. Predictable, yes?

But FUD is used in situations where there is competition, one might point out. Yes, exactly; in September 2012, the case for support of unilateral attacks against Iran was up against the news cycle crush, powered by the post-Benghazi fallout and the drive toward the November general election, followed by the terror that was the “fiscal cliff.” That’s a lot of powerful, compelling competition for both attention, votes, and tax dollars, when members of a reliable but lame duck Congress could be mounting up a pre-emptive cyber war without the headwind of public awareness and resistance, or the too-inquisitive pushback from newbies in the next seated Congress. Continue reading

Emptywheel Twitterverse
bmaz Ryan Fitzpatrick, QB of Houston Texans: http://t.co/6hrqa07bsq Ed Smith, Captain of the Titanic: http://t.co/fPP57yVcWn You make the call.
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emptywheel I bet Keith Alexander is wondering why he doesn't get away w/the tricks Dick Cheney used to get away with, like dual hatting his spies.
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bmaz The Obama Admin is unprecedented at prosecuting leaks. So, where is the outcry+prosecution of FBI and DOJ/CRD over #MikeBrown Rule 6 leaks?
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emptywheel RT @nakashimae: FBI's Joe Demarest: ‘No indication’ #JPMorgan hacked as payback for western sanctions on Russia http://t.co/pbHRzSUILa via …
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JimWhiteGNV Steel Curtain? Nah. More like Asphalt Speed Bumps.
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emptywheel @ldpws Thanks.
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JimWhiteGNV They are booing the rapist at the giant ketchup bottle.
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emptywheel @MelissaRyan I'm just ignoring them until next week then mass deleting them. Why doesn't Gmail have a mute button? I guess a filter, maybe?
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JimWhiteGNV Alabama House Speaker Mike Hubbard indicted on 23 felony corruption charges by Lee County Grand Jury http://t.co/qFznlxm0jL via @aldotcom
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emptywheel @Aennie1 Haven't tracked it. I'd have to put some thought to it. Sorry.
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emptywheel But don't worry bc that obstruction only underlies the whole PRISM system. What could go wrong?
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