FUD

Fear, Uncertainty, and Doubt: the Real Cyber Attack on the Truth [UPDATE]

[photo: cdrummbks via Flickr]

[UPDATE - see end of article.]

One weaselly senator–with long-identified agendas and a pathetically thin understanding of technology–takes to the microphone. Suddenly, by virtue of wrapping his senatorial lips around a few scary words on topics about which he knows little, we citizens are supposed to quake in fear and plead for salvation.

Screw that noise. This is textbook  “fear, uncertainty, and doubt” — more commonly referred to as FUD in the information technology industry.

Since the 1970s, FUD tactics have used to suppress competition in the computer marketplace, targeting both hardware and software. Roger Irwin explained,

…It is a marketing technique used when a competitor launches a product that is both better than yours and costs less, i.e. your product is no longer competitive. Unable to respond with hard facts, scare-mongering is used via ‘gossip channels’ to cast a shadow of doubt over the competitors offerings and make people think twice before using it.In general it is used by companies with a large market share, and the overall message is ‘Hey, it could be risky going down that road, stick with us and you are with the crowd. Our next soon-to-be-released version will be better than that anyway’. …

FUD has non-technology applications as well; one need only look at product and service brands that encourage doubts about using any product other than their own, in lieu of actually promoting the advantages their product or service might have.

So what’s the FUD about? Senator Joe Lieberman spouted off about cyber attacks in September last year, claiming Iran was behind disruptive efforts targeting U.S. banks.

Right. Uh-huh. Predictable, yes?

But FUD is used in situations where there is competition, one might point out. Yes, exactly; in September 2012, the case for support of unilateral attacks against Iran was up against the news cycle crush, powered by the post-Benghazi fallout and the drive toward the November general election, followed by the terror that was the “fiscal cliff.” That’s a lot of powerful, compelling competition for both attention, votes, and tax dollars, when members of a reliable but lame duck Congress could be mounting up a pre-emptive cyber war without the headwind of public awareness and resistance, or the too-inquisitive pushback from newbies in the next seated Congress. Continue reading

Emptywheel Twitterverse
bmaz Skimmed by Olbermann on ESPN2. Gotta say, Frank Caliendo is still the least funny guy in sports today. He has never been funny. #Stop
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bmaz @LittleMsHaldol @ThisIsJoshSmith Well, right back at you, you human pig.
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bmaz @espinsegall @rickhasen @MikeSacksEsq Are you new to Kozinski?? That is not a shocker at all.
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bmaz RT @themarkberman: Account by @azcentral reporter who witnessed the execution: "I counted about 660 times he gasped." http://t.co/fjvkp0vA6r
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bmaz @Greg651 @rickhasen Seemingly, but it is not inconsistent if you go back even further into the 90's Kozinski navel gazing on DP. Still same.
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bmaz @rickhasen @espinsegall @MikeSacksEsq Heh, yeah, I didn't think so! Kozinski has always had a complex view, but never anti. Still not anti.
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bmaz @Greg651 Thank you for sending that my way. Pretty much exactly what I expected.
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bmaz I warned people not to take Alex Kozinski's words in Wood dissent as evincing new anti-DP stance. I was right. http://t.co/6sGNEaOqmH
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bmaz @ericghill Please, don't confuse "All Things Considered" with this twit's stuff
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bmaz @afc1969 @ThisIsJoshSmith Yeah, maybe not. Not sure what happened, but the tweet was asinine and crass. To be kind.
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bmaz @afc1969 I have no idea why Twitter reflected it was dead. I don't think I miscopied it, but it is certainly possible.
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bmaz @afc1969 Yeah, dunno. It was a direct copy of the URL to his tweet. That is all I know. In fairness, this was it https://t.co/mAWU1hdHas
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