information technology

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
bmaz But hey, this is exactly why the #WHCD is such offensive bullshit to democracy in the US: Press are bought off fools https://t.co/iNF8KgNZXX
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bmaz Seriously, not kidding, the only thing more pathetic than #WHCD is the thermonuclear status asinine post coverage on @CNN #EpitomeOfPathetic
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bmaz @hi_hat_truth Go fuck yourself asshole
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bmaz Honestly, as a lifelong Democrat, I am fucking embarrassed by Obama's ridicule of transparency and emulation of rapist Kobe Bryant mic drop.
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bmaz There are people I consider true friends in #WHCD and I seriously wonder if they think Obama's closing was "funny" or appropriate. #BeHonest
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bmaz So, Obama decided perfect coda on his 8 yrs w/the press was to sign off with an homage to a rapist sports figure. Are #WHCD #NerdProm good
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bmaz Obama, after eight yrs as most powerful man on face of the earth, parrots a rapist sports figure. Hope and change bitchezz!!
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bmaz Obama to the press: "Thanks for being equal partners with me on freedom" The Devil in Hades: "What a fucking joke"
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JimWhiteGNV RT @KevinMKruse: The UC system spent $175,000 trying to remove this picture from the internet, so please, please do NOT retweet this. https…
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bmaz DJ Foster is a total Kevin Faulk clone if the Pats will keep+develop him. Seriously, real potential here @emptywheel https://t.co/D0eZzYtElH
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bmaz Okay, but let us all hope that Christian goes to the Packers https://t.co/Zq2IwSwTB6
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bmaz Good news for Sanchize in Denver! https://t.co/hqi6lbQAv3
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May 2016
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