information technology

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

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emptywheel @Asher_Wolf If @runasand can turn the I Con the Media into a Tor site, I'm all for it. @Dymaxion
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bmaz @davidminbklyn I would love that, I will DM you.
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bmaz @benwizner @citizenfour Seriously, how does Winston-Salem rate above us?? Come on mantis is the 5th or 6th largest metro area in the US!!
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bmaz @davidminbklyn Is that the one we talked about way back when? I'd like to see that. Florence is a ways, but got the details?
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bmaz @benwizner @citizenfour So, we are the last people in country to get it?? Is there like just one copy+its driven around by bike messenger?
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bmaz @benwizner @citizenfour In a month?? Boo.
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emptywheel @charlie_savage Point being that 302s have a well-documented history of being ... incomplete. @joshgerstein @Krhawkins5
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JimWhiteGNV It's been Halloween every day for four years with Scottdemort as governor of Florida. http://t.co/WsNNtsDkuv
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emptywheel @charlie_savage & frankly, CIA claiming FBI records inaccurate might make me sympathetic to CIA. @joshgerstein @Krhawkins5
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emptywheel @charlie_savage I only half joke, bc I could imagine getting 302s that contradicted cables that SSCI has. @joshgerstein @Krhawkins5
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emptywheel @charlie_savage You know of FBI that tapes intevws for 302s? Cause THAT FBI, that would amount to oral history @joshgerstein @Krhawkins5
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JimWhiteGNV Adam Weinstein: Stop saying Crist and Scott are both awful: Scott wins that contest by a mile http://t.co/9nDLtNFxxH
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October 2014
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