information technology

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
emptywheel @lizzwinstead Get the feeling there was some quick and broad and well-financed coordination on that response.
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emptywheel @JasonLeopold Bingo. Saw that. Need to go back to that one. Timing is very interesting too. And the FoPo withholding.
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emptywheel @JasonLeopold Oh, I remember. So this is CIA White PAper and the other is the DOJ White Paper? Or just that DOJ didn't refer other to CIA?
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emptywheel @JasonLeopold Ah thanks.
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emptywheel RT @TondaMacC: The easiest form of terrorism: no need for sophisticated plots, or training, or financing, by @shephardm: http://t.co/DSQdPF
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emptywheel @JasonLeopold Which one is that on--11/11 or 5/11?
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emptywheel RT @JasonLeopold: JUST FILED: CIA declaration in my #FOIA case re: CIA white ppr turned over to me justifying assassination of Awlaki https…
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emptywheel @maassp Thanks for pointing that out. It has been a largely male celebration of a great career.
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emptywheel @liferstate Not convinced any cohort is succeeding at this point.
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emptywheel @liferstate Good point. But in the meantime our collective pants-peeing will prevent any effort to address climate change.
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emptywheel @maassp I was interested in your comment abt being white male--his tributes are mostly from white men. Bc of the time?
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emptywheel RT @abc7newsBayArea: JUST IN: Dallas nurse Amber Vinson who contracted Ebola from Thomas Duncan is virus-free. http://t.co/mNDQTT1jd3 http:…
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