information technology

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
bmaz @walterwkatz @nytimes What NYT piece, did I miss something?
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emptywheel @sluggahjells Perfect pumpkin pie--he's got a much better chef now.
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bmaz @LegallyErin You should be thankful that you have Jay Cutler under contract for the rest of the decade! Or, mebbe not....
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bmaz RT @LegallyErin: BEARS. You useless shitmongers!
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emptywheel @charlie_savage This year, anyway. Yes, I'm thankful for Da Bears at home.
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bmaz RT @LegallyErin: Here are my Three Phases as to the Bears: 1) Sure they will suck; 2) they suck; and 3) satisfied I was right to believe th…
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bmaz @MasaccioFDL And he is not tradable. Yikes!
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bmaz Aaaand Jay Cutler finishes up the game in his own style...by throwing an interception in the end zone.
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bmaz @johnson_carrie @nprnews I am thankful for the Green Bay Packers. Cause without them, we'd see too much of @emptywheel's Lions in January.
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emptywheel @charlie_savage No no no no. That WOULD be cruel. 3 weeks ago the Kitties were a fearsome D.
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emptywheel @charlie_savage That was VERY early in the game when it didn't look like it. I'm thankful they finally made it in fr the suburbs.
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emptywheel I'm thankful the Squawks were stupid enough to let Golden Tate go.
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