Roland Burris’ Bad PR Strategy
As Burris’ allies (and the Politico) would have it, the source of Burris’ current problems is his crappy PR strategy.
Here’s his former media relations guy, Bud Jackson, disclaiming any responsibility for his recent woes (Jackson worked with Burris until he became Senator).
As many of you may recall I actively helped my former client, Roland Burris, during his run-up to being successfully seated in the United States Senate.
Since that time, well … his team’s public relations efforts have been less than stellar. Turns out that, because my business is political communication, I need to let folks know that I have not been involved in the decisions that have led to the public relations fiasco over the past week. In fact, I actively counseled his team to take very different actions, to no avail…
I know based on my own private conversations and experience that Senator Roland Burris has been the victim of bad advice and, when set-up to fail, he certainly shall we say, has had less than adeqaute attempts to better and more clearly inform the public at a press conference, or two. It has ben painful to watch. Regardless, the senator has more than 30 years of public service and his integrity has never been questioned. [empahsis original]
And here’s the Politico’s "news" story explaining that Burris’ problems all stem from bad media strategy.
The crisis now threatening Sen. Roland Burris’ political career started with revelations about his entanglements with disgraced former Illinois Gov. Rod Blagojevich.
But it was the way the situation was handled by Burris and his advisers — trapped between competing political and legal demands — that has made the problem much worse and has pushed him to the brink of losing his seat. In multiple interviews, several Senate aides and Burris confidants say the senator was unprepared from a public relations and political perspective to deal with the national media frenzy and ethics problems he now confronts.
[snip]
Absent an aggressive communications strategy, the press and the public have formed their own opinions that the senator got his new job on false pretenses. As his support crumbled, Burris made a calculated decision not to rile up his backers — many of whom are black — for fear that it would create a vicious racial debate. But this decision has made him appear completely isolated politically, with virtually nobody in Illinois or Washington speaking up for him.