digital campaigning

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. →']);" class="more-link">Continue reading

Emptywheel Twitterverse
bmaz @KellyFlood3 I have come to accept that my dog will be more important in internet life, despite a decade or more, than I will. Oh well!
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bmaz @jilliancyork Woof!! Yikes is missed http://t.co/ujHOwJ0EQs
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JimWhiteGNV Three Americans Are Killed in a Shooting at Kabul Airport , via @nytimes http://t.co/5CLD6I2i50
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bmaz @emptywheel A sterling, though not quite gold, point you make.
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JimWhiteGNV @LeslieMolony Yeah. Pretty sure that was yesterday's rat that she let age a while.
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bmaz RT @ColMorrisDavis: @bmaz I agree.
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bmaz RT @Sunshine2015K: @bmaz Recall Petition filed against Snohomish County Prosecutor 4 misappropriation of public funds; residents fed up w/c…
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bmaz If there is a dumber show about law on popular TV than "How to Get Away With Murder", it is hard to imagine what it could possibly be.
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emptywheel @HinaShamsi In retrospect, writing GWOT Finding to permit CIA to do whatever they want w/detainees, including torture might not @Krhawkins5
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emptywheel @bmaz Well, he'll be sure to use those same steak secrets against me if he ever tries to prosecute. There's precedent, you know.
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emptywheel RT @MikeScarcella: Chicago prosecutors drop drug conspiracy charges against more than two dozen defendants in ATF stash-house stings http:/…
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bmaz @emptywheel There is no accounting for taste. Anywhoo, you cannot inquire into "steak secrets" according to my friend the Clap.
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