digital campaigning

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
bmaz @ScottGreenfield @gideonstrumpet @LilianaSegura @roomfordebate Would be important to have a female voice on this.
14mreplyretweetfavorite
bmaz @ScottGreenfield @gideonstrumpet @roomfordebate And I REALLY hope @LilianaSegura weighs in, even in just a comment if doesn't want to post.
15mreplyretweetfavorite
bmaz @JoshuaADouglas @rickhasen @chrislhayes Heh, sure, but have to notice, so won't be 1st thing in am+ then well less than 24hrs before polls
34mreplyretweetfavorite
bmaz More Catcalling Debate Room Needed at New York Times https://t.co/Caw8SuM3MH Whereas @ScottGreenfield @gideonstrumpet and I fill the void
37mreplyretweetfavorite
emptywheel @Dymaxion Will they at least permit enough filmmakers to survive to film the dystopia as documentary? @matthew_d_green
45mreplyretweetfavorite
emptywheel @Dymaxion True. Though the feudal lords didn't have robots. @matthew_d_green
46mreplyretweetfavorite
emptywheel @matthew_d_green Feudalism worked fine for centuries. Biggest inconvenience is finding places to ski @Dymaxion
51mreplyretweetfavorite
bmaz @KagroX Yer gonna need the guns when Kaci Hickox comes for you on her bicycle.
2hreplyretweetfavorite
bmaz RT @mtaibbi: Reporting on a misuse of an off-the-record conversation is the same mistake, just magnified. And by the NYT? http://t.co/dYKOq
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bmaz RT @EliGP: Formula 1's big teams react to smaller teams' concerns: http://t.co/otoopgYHdK
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bmaz @JustinRaimondo @towards_freedom But they won't if a wing nut Republican wins?
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bmaz @ScottGreenfield @lawfareblog @OrinKerr @granick You saw my opening salvo I presume.
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November 2014
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