digital campaigning

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
bmaz @mike_stark @AriMelber But, hey, there is nmo reason the media sou;d understand or cover that with real criminal trial experts.
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bmaz @mike_stark @AriMelber ... as ANY other GJ would get. Bet just leaves GJ w/a bunch of statute cites+says good luck. Which is NEVER done.
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bmaz @mike_stark @AriMelber ...for a vote as "draft indictment" by the GJ. This is months long+I bet McCulloch never submits a draft indictment..
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bmaz @mike_stark @AriMelber ...this would, with not much variance, be a 2-3 hr grand jury presentation, with definitive charges submitted...
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bmaz @mike_stark @AriMelber Here is what I DO know from 30 yrs crim law experience (27 trial level): in ANY other homicide under similar facts...
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bmaz @DavidSug @walterwkatz Yup on all fronts.
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bmaz @DavidSug @walterwkatz I am talking to you Sugerman! Honestly, from what I know, none of this is secure. But, still, sometimes stop+wonder
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bmaz @DavidSug @walterwkatz I separate ID's, but apparently things catching up to me.
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bmaz Whoa, just switched from the Dead Pirates game, and Law+Order SVU has an elevator video case! #SnatchedFromHeadlines
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bmaz @DavidSug @walterwkatz Yo, young, but in law school. Watched that commercial live and was mesmerized.
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bmaz @walterwkatz @DavidSug I don't use Chr or FFox
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bmaz @shenebraskan @DavidSug @walterwkatz Tried it long ago. Was too slow and worthless.
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October 2014
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