digital campaigning

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
bmaz @ZerlinaMaxwell Nor, was I; Ive have been doing this at the trial level for nearly 30 years. I'll stand by the fact statutes should remain
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bmaz “@horvitzlevy: California Supreme Court's May calendar includes three Horvitz & Levy cases.: http://t.co/USbKmEHxoT” no Eisenberg cases?
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bmaz @APribetic @theresaexpitall @rainn01 @hillaryclinton @zerlinamaxwell Um, no. Statutes exist for a reason, ie fairness to system+def's rights
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JimWhiteGNV @emptywheel Shhh! I'm pretending to pay attention to the horse show while streaming #Gator baseball to my hearing aids.
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emptywheel Pitcher HR. Go Blue! @JimWhiteGNV
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emptywheel @biasedreporter Think @joshgerstein is right that she was prolly thinking of Roving, but in context ref was to 215.
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emptywheel @KenDilanianAP Right. But that's part of reason IC def of "bulk" is so meaningless. @Krhawkins5 @charlie_savage @csoghoian
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emptywheel @charlie_savage Yup. Not "targeting" Americans but we know they've gotten "troves" of USP data w/no protections @csoghoian @KenDilanianAP
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emptywheel @csoghoian Not that different from Petraeus, tho his stuff was more sensitive.
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JimWhiteGNV Honey, I shrank the horses. http://t.co/UIHjRa6ksm
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emptywheel @Krhawkins5 I just can't get over that Burr claims he's being responsible for risking PATRIOT crash for 11 measly bullet points.
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May 2015
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