digital campaigning

Romney’s White Whale: Old Man’s IT and the Election That Got Away

Moby Dick

[Illustration from Moby Dick, c. 1925 edition]

ArsTechnica did a comparison between Mitt Romney’s and Barack Obama’s campaigns’ information technology expenditures. They note a few key attributes that differentiate the Romney campaign’s use of IT:

  • Outsource anything that’s not a key competency, and spend as little as possible on it;
  • Reward “friends” with outsourcing contracts;
  • Spend on ad hoc items and pre-built SaaS* (buy from “friends” where possible).

Sure looks like the typical modus operandi of vulture capitalists that don’t invest but hit-and-run on the high seas, looking to harpoon anything of value in order to flay its carcass for cash. This says something both familiar and abhorrent about Mitt Romney and his supporters with regard to democracy.

But there are several other points that ArsTechnica missed in their assessment.

Generational shift — The difference in funds allocated and the way in which the IT monies were spent revealed a compelling truth: old guy Romney doesn’t value information technology the way younger guy Obama does. It’s a generational shift, from old school campaigns which still rely heavily on direct mail and broadcast media, to digital campaigns run by Gen-X and Millennials who are digital natives.

Based on past performance by vendors and team members alike, Obama’s team also trusts the technology team it assembled to do work quickly, effectively, on the fly. They trusted technology.

In contrast, Romney’s camp went with bigger brand name vendors like Best Buy (via service subsidiary) and SalesForce (for customer relationship management SaaS app). In mega-corporate they trust, apparently. Continue reading

Emptywheel Twitterverse
bmaz @joanwalsh @PPact Terrible. But fear and loathing is their game. Don't accept or give in.
bmaz @speedbudget @Beyerstein There are plenty of very smart people who disagree with me, but from my experience in crim justice system, yes.
bmaz @speedbudget @Beyerstein None of this is about "extra penalties". It is about extra govt leverage and investigatory/surveillance abilities.
bmaz @speedbudget @Beyerstein ...which with sentencing enhancements is effectively life in prison. How much more can you give an adult human??
bmaz @speedbudget @Beyerstein Think about it: 1st degree murder is either life or death penalty. Even armed kidnapping/robbery is 2nd degree
bmaz @speedbudget @Beyerstein It gives the govt better leverage against suspects/defendants, and WAY more invasive tools+rules to investigate.
bmaz @speedbudget @Beyerstein No. For instance in both Dylan Roof+Dear in CO, both are 1stdegree/capital crimes already. What does terrorism add?
emptywheel @KevinBuist Damnit! I'm entering with a Ted Cruz doll and a bunch of colorful condoms. Right outside the carousel.
emptywheel @KevinBuist Can we put him in the river? We need river exhibits back!
emptywheel @KevinBuist Ohhh. The tradeoff of getting him in a winning venue w/some more appropriate church setting.
emptywheel @KevinBuist Maybe you can get him to be an exhibit in Art Prize next year.
JimWhiteGNV RT @CJonesScout: Three #Gators in the top eight of PG's college MLB Draft rankings.
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