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Three Things: Twitter Death Watch in Progress

[NB: check the byline, thanks. /~Rayne]

This could be hyperbole but it’s difficult to imagine a social media platform the size of Twitter surviving nearly 90% loss of employees across the organization inside a three-week time frame.

I certainly wouldn’t bet any of my money on it.

~ 3 ~

Thursday was the deadline Twitter’s owner Elon Musk set for remaining Twitter employees to commit to being “hardcore” for Elmo.

They were supposed to have clicked/not clicked by 5:00 p.m. to take an offer of termination with severance.

Many are choosing to walk away, their goodbyes recorded in this ongoing thread (link active at time of posting but no guarantees how long it will stay up):

Kylie Robison for Fortune Magazine reported in a Twitter thread that as much as 88% of the staff Twitter had when Musk took over on October 27 has either been fired or opted to leave.

There were employees on vacation, on medical leave, and under H1-B visa who have questions which haven’t been answered; they will not have been able to make a fair election of hardcore for Elmo or nope, thanks.

The number of employees which may fall under this category could be about 1000.

At one point it was said Musk was negotiating with a handful of key engineers critical to keeping Twitter running.

Zoe Schiffer at Platformer reported at 6:52 p.m. ET badge access had been suspended and the Twitter office buildings closed.

Her tweets leave open the possibility some of the employees who opted to leave may yet be asked to remain.

I wouldn’t hold my breath after reading BusinessInsider’s Kali Hays.

How does a company operate without payroll?

If Twitter has virtually no information security personnel, likely has no documented plan in place for dealing with this scenario, let alone failures all along the way for handling roll out of the Twitter Blue verification system which was a mess of violations all on its own, Twitter could be hammered hard by the Federal Trade Commission for failing to meet the terms of the 2011 consent agreement.

I don’t think it’d be unreasonable to say FTC has grounds to shut Twitter down right now if no users’ or advertisers’ data is secure; the FTC has shut down businesses before. Taking any money from advertisers at this point let alone users for Twitter verification or Twitter Blue would shortchange them if they expected data security.

As Alex Stamos, Facebook’s former CISO notes in this Twitter thread, it’s not just the FTC with whom Musk and Twitter will be in trouble. Twitter’s former outside counsel Riana Pfefferkorn agrees there are big problems and has more to add.

And Elmo’s response to all of this is shitposting.

Not even his own shitposting; he stole the meme from another user.

With total staffing and capabilities up in the air, will Twitter survive into the World Cup which begins on this coming Sunday November 20?

I won’t even put money on that.

~ 2 ~

Marcy wrote recently about Elmo’s forced marriage. Looking at the timeline of events leading up to the closing of the Twitter acquisition, there was certainly something iffy in the way Elmo avoided a background check and due diligence when offered a seat on the board of directors in April, and in the way he hustled out of Delaware’s Chancery Court in October where discovery might have revealed all that wasn’t back in April.

@capitolhunters found some embarrassing information about Elmo which might explain his skittishness. It’s public record but unless one is determined to find it, it won’t surface readily.

Read the entire thread at the Internet Archive; I wouldn’t count on it being available at Twitter. It may have been shadow banned at one point earlier Thursday evening as I couldn’t pull it up.

Is it possible the lack of qualifications and credentials as well as his former status as an illegal immigrant are the reasons why Musk appeared to avoid a background check and due diligence?

Is this a compelling reason he should not have been able to purchase Twitter to begin with — because he could be compromised because of repeated misrepresentations about his background?

~ 1 ~

If you’re a regular Twitter user, you may wish to see something constructive done and soon. There are entire communities of people who can’t just switch to another platform because they’ve had small businesses built up around their Twitter presence. There are minority groups who have difficulty switching to different platforms; without Twitter they lose contact with others in their minority community.

One only need look at the mass shooting at University of Virginia last weekend and the confusion about verification on Twitter to realize how serious the loss of Twitter’s integrity as a utility is to much of the U.S. — and it’s not just the U.S.

I recommend checking @Celeste_pewter’s Twitter thread for action items including calling your senator.

(There’s a copy of her thread at the Internet Archive just in case the original one at Twitter becomes unavailable.)

~ 0 ~

I can’t help think of two things:

— Oil producing countries Saudi Arabia, Qatar, and UAE financed a considerable portion of Musk’s purchase of Twitter, with Prince al Waleed being the second largest investor. Did they do it for an investment, for access to a media space to promote their agenda, or because they saw a way to screw with one of the most popular electric car manufacturers by giving its compromised CEO the means to fuck himself?

— Text messages produced as part of discovery in Twitter’s lawsuit against Musk included messages between Musk and his ex-wife Talulah (Jane) Riley in which she begged him to buy Twitter and delete it because Twitter had banned conservative satire site Babylon Bee. Riley had discussed the banning with her close friend Raiyah Bint Al-Hussein, wife of British journalist Ned Donovan, and half-sister to King Abdullah II of Jordan. Why would a British actress like Riley be so upset about an American conservative website’s banning by a U.S. social media platform?

Three Things: The Early Bird Got Wormed

[NB: Check the byline, thanks. /~Rayne]

The self-ownage continues at Twitter. I don’t even know where to start because there’s just so much damage in the bird app’s debris field.

Let’s go with the problems closest to deaths.

~ ~ ~

The brilliant billionaire who overpaid for Twitter, who thought his Tesla engineers were qualified to determine staffing levels on software created over 16 years they didn’t write, had another brilliant idea.

He played Jenga with code within the platform because the application was too slow.

(I haven’t heard anyone complain about Twitter’s speed in ages, and when there’ve been complaints they’re usually in tandem with a major event flooding the network and system with user requests and tweets.)

Twitter’s speed hasn’t been a bottleneck to increasing users or profitability.

In the process of unplugging stuff to see if the platform would speed up, a worker who actually knew something about all the legacy code criticized Musk’s absurd efforts.

Free speech absolutist Musk fired him, egged on by his fanboi trolls.



And then users began to experience problems with Two-Factor Authentication (2FA) over Short Message Service (SMS), otherwise know as text messages.

The security system which allows users to ensure their account can’t be accessed by unauthorized persons was broken, preventing users from accessing their accounts.

This also prevented users from checking their accounts to make sure they weren’t hacked and their verification worked.

~ ~ ~

Which is why during Sunday’s night’s mass shooting at University of Virginia, students as well as the public following the story were reportedly confused about UVA’s emergency message. They couldn’t be sure after Elon Musk’s back-and-forth changes to its verification system whether the message they read in Twitter from UVA-Emergency Management was legitimate.

Fortunately students used their own student-developed thread in a mobile app called Yik Yak to validate the emergency. Yik Yak has been problematic in the past, pulled from app stores because of unmoderated toxic behavior, but it was relaunched in 2021 and valuable to students during the shooting lockdown at UVA because Yik Yak limits reach to five miles. In other words, the students knew whoever was using the app was local to campus.

It’s possible the students could have deduced the UVA-Emergency Management tweet was legitimate because it displayed the source of the message – Rave Mobile Safety, an emergency messaging system. Had UVA-Emergency Management’s account been spoofed, a phone or desktop might have appeared instead of Rave.

This detail may not be available for much longer. Musk thinks identifying the source of tweets by device or application is just inconvenient bloatware.

Should we ask UVA students and their parents about Twitter’s bloatware problem?

~ ~ ~

As I noted in my previous Twitter acquisition timeline post, the company has been subject to a Federal Trade Commission consent decree since 2011 because of its failures to assure users’ personal data was secure.

From the FTC’s 2011 statement:

…The FTC alleged that serious lapses in the company’s data security allowed hackers to obtain unauthorized administrative control of Twitter, including both access to non-public user information and tweets that consumers had designated as private, and the ability to send out phony tweets from any account.

A $150 million penalty had been levied by the FTC only a month after Twitter and Musk agreed on terms for the acquisition.

And yet Musk noodled around with Twitter Blue and the blue check verification system, affecting the verification status of organizations as well as individuals – none of the changes done with documentation prepared in advance, or with red team testing for quality assurance.

Musk’s ham-handed mucking around in microservices temporarily affecting 2FA SMS – some accounts are apparently still affected – was likewise done without advance preparation, and in the face of criticism by seasoned employees who understood the system.

It’s worth noting in that same statement by the FTC these last two paragraphs:

NOTE: A consent agreement is for settlement purposes only and does not constitute an admission by the respondent that the law has been violated. When the Commission issues a consent order on a final basis, it carries the force of law with respect to future actions. Each violation of such an order may result in a civil penalty of up to $16,000.

The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1,800 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s Web site provides free information on a variety of consumer topics. “Like” the FTC on Facebook and “follow” us on Twitter.

Though the FTC might want to rethink that last Follow, persons who felt their personal data was at risk over the last three weeks might want to drop the FTC a note.

~ ~ ~

After reading about the acquisition and the subsequent mass terminations along with the manifold fuck-ups like verification and 2FA SMS, I wonder if Musk and Twitter executives ever notified the FTC of the change in ownership as required by the consent decree.