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How the “Fake News” Panic Fed Breitbart

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In just about every piece I wrote on “fake news” in the last year, I argued that the most influential piece of fake news of the campaign came not from the Russians, but instead from Fox News, in the form of Bret Baier’s early November “scoop” that Hillary Clinton would soon be indicted.

I was partly wrong about that claim. But substantially correct.

That’s the conclusion drawn by a report released by Harvard’s Berkman Klein Center last week. The report showed that the key dynamic behind Trump’s win came from the asymmetric polarization of our media sphere, embodied most dramatically in the way that Breitbart not only created a bubble for conservatives, but affected the overall agenda of the press, particularly with immigration (a conclusion that is all the more important given Steve Bannon’s return to Breitbart just as white supremacist protests gather in intensity).

So I was correct that the most important fake news was coming from right wing sites. I just pointed to Fox News, instead of the increasingly dominant Breitbart (notably, while Baier retracted his indictment claim, Breitbart didn’t stop magnifying it).

Here’s what the report had to say about the “fake news” that many liberals instead focused on.

Our data suggest that the “fake news” framing of what happened in the 2016 campaign, which received much post-election attention, is a distraction. Moreover, it appears to reinforce and buy into a major theme of the Trump campaign: that news cannot be trusted. The wave of attention to fake news is grounded in a real phenomenon, but at least in the 2016 election it seems to have played a relatively small role in the overall scheme of things. We do indeed find stories in our data set that come from sites, like Ending the Fed, intended as political clickbait to make a profit from Facebook, often with no real interest in the political outcome. But while individual stories may have succeeded in getting attention, these stories are usually of tertiary significance. In a scan of the 100 most shared stories in our Twitter and Facebook sets, the most widely shared fake news stories (in this sense of profit-driven Facebook clickbait) were ranked 66th and 55th by Twitter and Facebook shares, respectively, and on both Twitter and Facebook only two of the top 100 stories were from such sites. Out of two million stories, that may seem significant, but in the scheme of an election, it seems more likely to have yielded returns to its propagators than to have actually swayed opinions in significant measure. When we look at our data week by week, prominent fake news stories of this “Macedonian” type are rare and were almost never among the most significant 10 or 20 stories of the week, much less the election as a whole. Disinformation and propaganda from dedicated partisan sites on both sides of the political divide played a much greater role in the election. It was more rampant, though, on the right than on the left, as it took root in the dominant partisan media on the right, including Breitbart, Daily Caller, and Fox News. Moreover, the most successful examples of these political clickbait stories are enmeshed in a network of sites that have already created, circulated, and validated a set of narrative lines and tropes familiar within their network. The clickbait sites merely repackage and retransmit these already widely shared stories. We document this dynamic for one of the most successful such political clickbait stories, published by Ending the Fed, in the last chapter of this report, and we put it in the context of the much more important role played by Breitbart, Fox News, and the Daily Caller in reorienting the public conversation after the Democratic convention around the asserted improprieties associated with the Clinton Foundation.

Our observations suggest that fixing the American public sphere may be much harder than we would like. One feature of the more widely circulated explanations of our “post-truth” moment—fake news sites seeking Facebook advertising, Russia engaging in a propaganda war, or information overload leading confused voters to fail to distinguish facts from false or misleading reporting—is that these are clearly inconsistent with democratic values, and the need for interventions to respond to them is more or less indisputable. If profit-driven fake news is the problem, solutions like urging Facebook or Google to use technical mechanisms to identify fake news sites and silence them by denying them advertising revenue or downgrading the visibility of their sites seem, on their face, not to conflict with any democratic values. Similarly, if a foreign power is seeking to influence our democratic process by propagandistic means, then having the intelligence community determine how this is being done and stop it is normatively unproblematic. If readers are simply confused, then developing tools that will feed them fact-checking metrics while they select and read stories might help. These approaches may contribute to solving the disorientation in the public sphere, but our observations suggest that they will be working on the margins of the core challenge.

As the report notes, it would be easy if our news got poisoned chiefly by Russia or Macedonian teenagers, because that would be far easier to deal with than the fact that First Amendment protected free speech instead skewed our political debate so badly as to elect Trump. But addressing Russian propaganda or Facebook algorithms will still leave the underlying structure of a dangerously powerful and unhinged right wing noise machine intact.

Which makes “fake news,” like potential poll tampering even as state after state suppresses the vote of likely Democratic voters, another area where screaming about Russian influence distracts from the more proximate threat.

Or perhaps the focus on “fake news” is even worse. As the Berkman report notes, when rational observers spend inordinate time suggesting that fake news dominated the election when in fact sensational far right news did, it only normalizes the far right (and Trump) claims that the news is fake. Not to mention the way labeling further left, but totally legitimate, outlets as fake news normalized coverage even further to the right than the asymmetric environment already was.

Fake news is a problem — as is the increasing collapse in confidence in US ideology generally. But it’s not a bigger problem than Breitbart. And as Bannon returns to his natural lair, the left needs to turn its attention to the far harder, but far more important, challenge of Breitbart.

The Evidence to Prove the Russian Hack

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In this post, I’m going to lay out the evidence needed to fully explain the Russian hack. I think it will help to explain some of the timing around the story that the CIA believes Russia hacked the DNC to help win Trump win the election, as well as what is new in Friday’s story. I will do rolling updates on this and eventually turn it into a set of pages on Russia’s hacking.

As I see it, intelligence on all the following are necessary to substantiate some of the claims about Russia tampering in this year’s election.

  1. FSB-related hackers hacked the DNC
  2. GRU-related hackers hacked the DNC
  3. Russian state actors hacked John Podesta’s emails
  4. Russian state actors hacked related targets, including Colin Powell and some Republican sites
  5. Russian state actors hacked the RNC
  6. Russian state actors released information from DNC and DCCC via Guccifer 2
  7. Russian state actors released information via DC Leaks
  8. Russian state actors or someone acting on its behest passed information to Wikileaks
  9. The motive explaining why Wikileaks released the DNC and Podesta emails
  10. Russian state actors probed voter registration databases
  11. Russian state actors used bots and fake stories to make information more damaging and magnify its effects
  12. The level at which all Russian state actors’ actions were directed and approved
  13. The motive behind the actions of Russian state actors
  14. The degree to which Russia’s efforts were successful and/or primary in leading to Hillary’s defeat

I explain all of these in more detail below. For what it’s worth, I think there was strong publicly available information to prove 3, 4, 7, 11. I think there is weaker though still substantial information to support 2. It has always been the case that the evidence is weakest at point 6 and 8.

At a minimum, to blame Russia for tampering with the election, you need high degree of confidence that GRU hacked the DNC (item 2), and shared those documents via some means with Wikileaks (item 8). What is new about Friday’s story is that, after months of not knowing how the hacked documents got from Russian hackers to Wikileaks, CIA now appears to know that people close to the Russian government transferred the documents (item 8). In addition, CIA now appears confident that all this happened to help Trump win the presidency (item 13).

1) FSB-related hackers hacked the DNC

The original report from Crowdstrike on the DNC hack actually said two separate Russian-linked entities hacked the DNC: one tied to the FSB, which it calls “Cozy Bear” or APT 29, and one tied to GRU, which it calls “Fancy Bear” or APT 28. Crowdstrike says Cozy Bear was also responsible for hacks of unclassified networks at the White House, State Department, and US Joint Chiefs of Staff.

I’m not going to assess the strength of the FSB evidence here. As I’ll lay out, the necessary hack to attribute to the Russians is the GRU one, because that’s the one believed to be the source of the DNC and Podesta emails. The FSB one is important to keep in mind, as it suggests part of the Russian government may have been hacking US sites solely for intelligence collection, something our own intelligence agencies believe is firmly within acceptable norms of spying. In the months leading up to the 2012 election, for example, CIA and NSA hacked the messaging accounts of a bunch of Enrique Peña Nieto associates, pretty nearly the equivalent of the Podesta hack, though we don’t know what they did with that intelligence. The other reason to keep the FSB hack in mind is because, to the extent FSB hacked other sites, they also may be deemed part of normal spying.

2) GRU-related hackers hacked the DNC

As noted, Crowdstrike reported that GRU also hacked the DNC. As it explains, GRU does this by sending someone something that looks like an email password update, but which instead is a fake site designed to get someone to hand over their password. The reason this claim is strong is because people at the DNC say this happened to them.

Note that there are people who raise questions of whether this method is legitimately tied to GRU and/or that the method couldn’t be stolen and replicated. I will deal with those questions at length elsewhere. But for the purposes of this post, I will accept that this method is a clear sign of GRU involvement. There are also reports that deal with GRU hacking that note high confidence GRU hacked other entities, but less direct evidence they hacked the DNC.

Finally, there is the real possibility that other people hacked the DNC, in addition to FSB and GRU. That possibility is heightened because a DNC staffer was hacked via what may have been another method, and because DNC emails show a lot of password changes off services for which DNC staffers had had their accounts exposed in other hacks.

All of which is a way of saying, there is some confidence that DNC got hacked at least twice, with those two revealed efforts being done by hackers with ties to the Russian state.

3) Russian state actors (GRU) hacked John Podesta’s emails

Again, assuming that the fake Gmail phish is GRU’s handiwork, there is probably the best evidence that GRU hacked John Podesta and therefore that Russia, via some means, supplied Wikileaks, because we have a copy of the actual email used to hack him. The Smoking Gun has an accessible story describing how all this works. So in the case of Podesta, we know he got a malicious phish email, we know that someone clicked the link in the email, and we know that emails from precisely that time period were among the documents shared with Wikileaks. We just have no idea how they got there.

4) Russian state actors hacked related targets, including some other Democratic staffers, Colin Powell and some Republican sites

That same Gmail phish was used with victims — including at a minimum William Rinehart and Colin Powell — that got exposed in a site called DC Leaks. We can have the same high degree of confidence that GRU conducted this hack as we do with Podesta. As I note below, that’s more interesting for what it tells us about motive than anything else.

5) Russian state actors hacked the RNC

The allegation that Russia also hacked the RNC, but didn’t leak those documents — which the CIA seems to rely on in part to argue that Russia must have wanted to elect Trump — has been floating around for some time. I’ll return to what we know of this. RNC spox Sean Spicer is denying it, though so did Hillary’s people at one point deny that they had been hacked.

There are several points about this. First, hackers presumed to be GRU did hack and release emails from Colin Powell and an Republican-related server. The Powell emails (including some that weren’t picked up in the press), in particular, were detrimental to both candidates. The Republican ones were, like a great deal of the Democratic ones, utterly meaningless from a news standpoint.

So I don’t find this argument persuasive in its current form. But the details on it are still sketchy precisely because we don’t know about that hack.

6) Russian state actors released information from DNC and DCCC via Guccifer 2

Some entity going by the name Guccifer 2 started a website in the wake of the announcement that the DNC got hacked. The site is a crucial part of this assessment, both because it released DNC and DCCC documents directly (though sometimes misattributing what it was releasing) and because Guccifer 2 stated clearly that he had shared the DNC documents with Wikileaks. The claim has always been that Guccifer 2 was just a front for Russia — a way for them to adopt plausible deniability about the DNC hack.

That may be the case (and obvious falsehoods in Guccifer’s statements make it clear deception was part of the point), but there was always less conclusive (and sometimes downright contradictory) evidence to support this argument (this post summarizes what it claims are good arguments that Guccifer 2 was a front for Russia; on the most part I disagree and hope to return to it in the future). Moreover, this step has been one that past reporting said the FBI couldn’t confirm. Then there are other oddities about Guccifer’s behavior, such as his “appearance” at a security conference in London, or the way his own production seemed to fizzle as Wikileaks started releasing the Podesta emails. Those details of Guccifer’s behavior are, in my opinion, worth probing for a sense of how all this was orchestrated.

Yesterday’s story seems to suggest that the spooks have finally figured out this step, though we don’t have any idea what it entails.

7) Russian state actors released information via DC Leaks

Well before many people realized that DC Leaks existed, I suspected that it was a Russian operation. That’s because two of its main targets — SACEUR Philip Breedlove and George Soros — are targets Russia would obviously hit to retaliate for what it treats as a US-backed coup in Ukraine.

DC Leaks is also where the publicly released (and boring) GOP emails got released.

Perhaps most importantly, that’s where the Colin Powell emails got released (this post covers some of those stories). That’s significant because Powell’s emails were derogatory towards both candidates (though he ultimately endorsed Hillary).

It’s interesting for its haphazard targeting (if someone wants to pay me $$ I would do an assessment of all that’s there, because some just don’t make any clear sense from a Russian perspective, and some of the people most actively discussing the Russian hacks have clearly not even read all of it), but also because a number of the victims have been affirmatively tied to the GRU phishing methods.

So DC Leaks is where you get obvious Russian targets and Russian methods all packaged together. But of the documents it released, the Powell emails were the most interesting for electoral purposes, and they didn’t target Hillary as asymmetrically as the Wikileaks released documents did.

8) Russian state actors or someone acting on its behest passed information to Wikileaks

The basis for arguing that all these hacks were meant to affect the election is that they were released via Wikileaks. That is what was supposed to be new, beyond just spying (though we have almost certainly hacked documents and leaked them, most probably in the Syria Leaks case, but I suspect also in some others).

And as noted, how Wikileaks got two separate sets of emails has always been the big question. With the DNC emails, Guccifer 2 clearly said he had given them to WL, but the Guccifer 2 ties to Russia was relatively weak. And with the Podesta emails, I’m not aware of any known interim step between the GRU hack and Wikileaks.

A late July report said the FBI was still trying to determine how Russia got the emails to Wikileaks or even if they were the same emails.

The FBI is still investigating the DNC hack. The bureau is trying to determine whether the emails obtained by the Russians are the same ones that appeared on the website of the anti-secrecy group WikiLeaks on Friday, setting off a firestorm that roiled the party in the lead-up to the convention.

The FBI is also examining whether APT 28 or an affiliated group passed those emails to WikiLeaks, law enforcement sources said.

An even earlier report suggested that the IC wasn’t certain the files had been passed electronically.

And the joint DHS/ODNI statement largely attributed its confidence that Russia was involved in the the leaking (lumping Guccifer 2, DC Leaks, and Wikileaks all together) not because it had high confidence in that per se (a term of art saying, effectively, “we have seen the evidence”), but instead because leaking such files is consistent with what Russia has done elsewhere.

The recent disclosures of alleged hacked e-mails on sites like DCLeaks.com and WikiLeaks and by the Guccifer 2.0 online persona are consistent with the methods and motivations of Russian-directed efforts.

Importantly, that statement came out on October 7, so well after the September briefing at which CIA claimed to have further proof of all this.

Now, Julian Assange has repeatedly denied that Russia was his source. Craig Murray asserted, after having meeting with Assange, that the source is not the Russian state or a proxy. Wikileaks’ tweet in the wake of yesterday’s announcement — concluding that an inquiry directed at Russia in this election cycle is targeted at Wikileaks — suggests some doubt. Also, immediately after the election, Sergei Markov, in a statement deemed to be consistent with Putin’s views, suggested that “maybe we helped a bit with WikiLeaks,” even while denying Russia carried out the hacks.

That’s what’s new in yesterday’s story. It stated that “individuals with connections to the Russian government” handed the documents to Wikileaks.

Intelligence agencies have identified individuals with connections to the Russian government who provided WikiLeaks with thousands of hacked emails from the Democratic National Committee and others, including Hillary Clinton’s campaign chairman, according to U.S. officials. Those officials described the individuals as actors known to the intelligence community and part of a wider Russian operation to boost Trump and hurt Clinton’s chances.

[snip]

[I]ntelligence agencies do not have specific intelligence showing officials in the Kremlin “directing” the identified individuals to pass the Democratic emails to WikiLeaks, a second senior U.S. official said. Those actors, according to the official, were “one step” removed from the Russian government, rather than government employees. Moscow has in the past used middlemen to participate in sensitive intelligence operations so it has plausible deniability.

I suspect we’ll hear more leaked about these individuals in the coming days; obviously, the IC says it doesn’t have evidence of the Russian government ordering these people to share the documents with Wikileaks.

Nevertheless, the IC now has what it didn’t have in July: a clear idea of who gave Wikileaks the emails.

9) The motive explaining why Wikileaks released the DNC and Podesta emails

There has been a lot of focus on why Wikileaks did what it did, which notably includes timing the DNC documents to hit for maximum impact before the Democratic Convention and timing the Podesta emails to be a steady release leading up to the election.

I don’t rule out Russian involvement with all of that, but it is entirely unnecessary in this case. Wikileaks has long proven an ability to hype its releases as much as possible. More importantly, Assange has reason to have a personal gripe against Hillary, going back to State’s response to the cable release in 2010 and the subsequent prosecution of Chelsea Manning.

In other words, absent really good evidence to the contrary, I assume that Russia’s interests and Wikileaks’ coincided perfectly for this operation.

10) Russian state actors probed voter registration databases

Back in October, a slew of stories reported that “Russians” had breached voter related databases in a number of states. The evidence actually showed that hackers using a IP tied to Russia had done these hacks. Even if the hackers were Russian (about which there was no evidence in the first reports), there was also no evidence the hackers were tied to the Russian state. Furthermore, as I understand it, these hacks used a variety of methods, some or all of which aren’t known to be GRU related. A September DHS bulletin suggested these hacks were committed by cybercriminals (in the past, identity thieves have gone after voter registration lists). And the October 7 DHS/ODNI statement affirmatively said the government was not attributing the probes to the Russians.

Some states have also recently seen scanning and probing of their election-related systems, which in most cases originated from servers operated by a Russian company. However, we are not now in a position to attribute this activity to the Russian Government.

In late November, an anonymous White House statement said there was no increased malicious hacking aimed at the electoral process, though remains agnostic about whether Russia ever planned on such a thing.

The Federal government did not observe any increased level of malicious cyber activity aimed at disrupting our electoral process on election day. As we have noted before, we remained confident in the overall integrity of electoral infrastructure, a confidence that was borne out on election day. As a result, we believe our elections were free and fair from a cybersecurity perspective.

That said, since we do not know if the Russians had planned any malicious cyber activity for election day, we don’t know if they were deterred from further activity by the various warnings the U.S. government conveyed.

Absent further evidence, this suggests that reports about Russian trying to tamper with the actual election infrastructure were at most suspicions and possibly just a result of shoddy reporting conflating Russian IP with Russian people with Russian state.

11) Russian state actors used bots and fake stories to make information more damaging and magnify its effects

Russia has used bots and fake stories in the past to distort or magnify compromising information. There is definitely evidence some pro-Trump bots were based out of Russia. RT and Sputnik ran with inflammatory stories. Samantha Bee famously did an interview with some Russians who were spreading fake news. But there were also people spreading fake news from elsewhere, including Macedonia and Surburban LA. A somewhat spooky guy even sent out fake news in an attempt to discredit Wikileaks.

As I have argued, the real culprit in this economy of clickbait driven outrage is closer to home, in the algorithms that Silicon Valley companies use that are exploited by a whole range of people. So while Russian directed efforts may have magnified inflammatory stories, that was not a necessary part of any intervention in the election, because it was happening elsewhere.

12) The level at which all Russian state actors’ actions were directed and approved

The DHS/ODNI statement said clearly that “We believe, based on the scope and sensitivity of these efforts, that only Russia’s senior-most officials could have authorized these activities.” But the WaPo story suggests they still don’t have proof of Russia directing even the go-between who gave WL the cables, much less the go-between directing how Wikileaks released these documents.

Mind you, this would be among the most sensitive information, if the NSA did have proof, because it would be collection targeted at Putin and his top advisors.

13) The motive behind the actions of Russian state actors

The motive behind all of this has varied. The joint DHS/ODNI statement said it was “These thefts and disclosures are intended to interfere with the US election process.” It didn’t provide a model for what that meant though.

Interim reporting — including the White House’s anonymous post-election statement — had suggested that spooks believed Russia was doing it to discredit American democracy.

The Kremlin probably expected that publicity surrounding the disclosures that followed the Russian Government-directed compromises of e-mails from U.S. persons and institutions, including from U.S. political organizations, would raise questions about the integrity of the election process that could have undermined the legitimacy of the President-elect.

At one level, that made a lot of sense — the biggest reason to release the DNC and Podesta emails, it seems to me, was to confirm the beliefs a lot of people already had about how power works. I think one of the biggest mistakes of journalists who have political backgrounds was to avoid discussing how the sausage of politics gets made, because this material looks worse if you’ve never worked in a system where power is about winning support. All that said, there’s nothing in the emails (especially given the constant release of FOIAed emails) that uniquely exposed American democracy as corrupt.

All of which is to say that this explanation never made any sense to me; it was mostly advanced by people who live far away from people who already distrust US election systems, who ignored polls showing there was already a lot of distrust.

Which brings us to the other thing that is new in the WaPo story: the assertion that CIA now believes this was all intended to elect Trump, not just make us distrust elections.

The CIA has concluded in a secret assessment that Russia intervened in the 2016 election to help Donald Trump win the presidency, rather than just to undermine confidence in the U.S. electoral system, according to officials briefed on the matter.

[snip]

“It is the assessment of the intelligence community that Russia’s goal here was to favor one candidate over the other, to help Trump get elected,” said a senior U.S. official briefed on an intelligence presentation made to U.S. senators. “That’s the consensus view.”

For what it’s worth, there’s still some ambiguity in this. Did Putin really want Trump? Or did he want Hillary to be beat up and weak for an expected victory? Did he, like Assange, want to retaliate for specific things he perceived Hillary to have done, in both Libya, Syria, and Ukraine? That’s unclear.

14) The degree to which Russia’s efforts were successful and/or primary in leading to Hillary’s defeat

Finally, there’s the question that may explain Obama’s reticence about this issue, particularly in the anonymous post-election statement from the White House, which stated that the “election results … accurately reflect the will of the American people.” It’s not clear that Putin’s intervention, whatever it was, had anywhere near the effect as (for example) Jim Comey’s letters and Bret Baier’s false report that Hillary would be indicted shortly. There are a lot of other factors (including Hillary’s decision to ignore Jake Sullivan’s lonely advice to pay some attention to the Rust Belt).

And, as I’ve noted repeatedly, it is no way the case that Vladimir Putin had to teach Donald Trump about kompromat, the leaking of compromising information for political gain. Close Trump associates, including Roger Stone (who, by the way, may have had conversations with Julian Assange), have been rat-fucking US elections since the time Putin was in law school.

But because of the way this has rolled out (and particularly given the cabinet picks Trump has already made), it will remain a focus going forward, perhaps to the detriment of other issues that need attention.

The #FakeNews about Iraqi WMD Got Hundreds of Thousands Killed

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This morning, Dana Milbank — who used to have a podcast with Chris Cillizza on which he once suggested Hillary would choose to drink Mad Bitch beer —  wrote a piece warning of the dangers of fake news.

After writing about a threatening email he received, Milbank considered whether episodes like the attack on Comet Ping Pong — which he described as “the family pizza place in Northwest Washington I’ve been frequenting with my daughter ever since she was a toddler a decade ago” — were the new normal. Milbank described the role of Alex Jones in making a “bogus and bizarre accusation” against Hillary. Then he turned the attack on Comet Ping Pong, in part, into an attack on the media.

This would appear to be the new normal: Not only disagreeing with your opponent but accusing her of running a pedophilia ring, provoking such fury that somebody takes it upon himself to start shooting. Not only chafing when criticized in the press but stoking anti-media hysteria that leads some supporters to threaten to kill journalists.

The man whose “Mad Bitch beer” comment targeted Hillary ended his piece by scolding Trump for fueling rage against Hillary and those who support her.

If Trump were a different leader, he would declare that political violence is unacceptable in a free society. Perhaps he’d say it after eating a “Steel Wills” pie at Comet.

But instead he continues to fuel rage against his opponents and his critics.

On Twitter, Peter Singer — who wrote a very worthwhile book that uses fiction to lay out near term threats to the US  — RTed Milbank’s story with the comment, “stop winking and nodding” at fake news because it can get people killed.

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Singer works at New America Foundation, but he used to work at Brookings Institution, which employs people like Michael O’Hanlon and Charles Lister to write propaganda, funded in part by Qatar, designed to generate support for endless wars in the Middle East.

In response to Singer’s tweet, I RTed it and pointed out that “The #fakenews about Iraqi WMD DID get hundreds of thousands killed.” That in turn led to some interesting discussions, most notably with Zeynep Tufekci, who claimed that by “conflating two very, very different types of failure” I was being unhelpful because those different kinds of fake news operated via different mechanisms.

Tufekci is right. The means by which an uncritical press — enthusiastically joined by the WaPo’s editorial page and many, but not all, of its reporters — parroted Dick Cheney’s lies about Iraqi WMD are different than the means by which millions of people sought out the most outrageous claims about Hillary. The means by which the financial press claimed the housing market would never collapse are different than the means by which millions of people sought out conspiracy theories about the people who didn’t prosecute the banksters. The means by which Dana Milbank got to insinuate the Secretary of State might choose Mad Bitch beer are even different than the means by which millions of people sought out news that called the former Secretary of State #CrookedHillary. The means by which the traditional press focused more attention on Hillary’s email server than on Trump’s fraudulent business practices are different than the means by which millions of people sought out claims that Hillary’s email server was going to get her indicted. All of those traditional news examples of fake news included an editorial process designed to prevent the retelling of fake news.

The means by which traditional news media shares fake news are different than social media’s algorithm driven means of sharing fake news.

Until you remember that a week before the election, Fox’s Bret Baier, who eight months earlier had moderated a GOP primary debate, reported that the investigations into Hillary “will continue to likely an indictment.” While Baier retracted the claim just over a day later, the claim was among the most damaging pieces of fake news from the campaign, not least because it confirmed some of what the most inflammatory social media claims were saying and magnified the damage of Jim Comey’s irresponsible announcement about finding new emails.

Baier got manipulated by his sources who knew how to game the means the press uses to avoid fake news. Baier got manipulated into sharing fake news that served the goals of his sources. It turns out Baier was not any more immune from the manipulation of his biases than your average news consumer is.

Now, the NYT (though not, I think, the WaPo) apologized for their WMD coverage and Milbank apologized for his Mad Bitch podcast and Baier apologized for his indictment scoop. No one has yet apologized for focusing more attention on Hillary’s email server than Trump’s own corruption, but I’m sure that’s coming. I’m not aware that the financial press apologized for the cheerleading that ultimately led to millions of Americans losing their homes to foreclosure, but then it also hasn’t stopped the same kind of fake news cheerleading that led to the crash.

Indeed, while it shows remorse after some of the worst cases, the traditional news media still lapses into the habit of reporting fake news, often in a tone of authority and using an elite discourse. Such lapses usually happen when a kind of herd instinct or a rush to get the news first sets in, leading news professionals to tell fake news stories.

And, now that social media has given average news consumers the ability (and after financialization has led to the disappearance of reliable local news), average news consumers increasingly bypass news professionals, listening instead to the stories they want to hear, told in a way that leads them to feel they are assuming a kind of self-control, told in a language and tone they might use themselves. At its worst — as in the case of PizzaGate — a kind of herd instinct sets in, with news consumers reinforcing each others’ biases. On Sunday, that almost got a lot of innocent people — families like Milbank’s own — killed.

Elite commentators may view the herd instincts of average news consumers to be more crude than the herd instincts of professional news tellers. Perhaps they are. Across history, both types of herd instincts have led to horrible outcomes, including to the deaths of hundreds of thousands, even millions of people.

But as we try to deal with our herd instincts and the mistakes we all make (myself very much included), we might do well to exhibit a little less arrogance about it. That certainly won’t eliminate the mistakes; we are, ultimately, herd animals. But it might provide a basis to rebuild some trust, without which leads all of us — the professionals and the average news consumers — further into our own bubbles.

Update: This Current Affairs piece treats WaPo’s peddling of fake news — including the PropOrNot story — well.